The Cloud  by: MVRDV

The Cloud image image: MVRDV :report image

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  • Building Description

    Description by MVRDV:

    The Cloud was designed based on parameters such as sunlight, outside spaces, living quality for inhabitants and the city.  It is one of many projects in which MVRDV experiments with a raised city level to reinvent the often solitary typology of the skyscraper. It was not our intention to create an image resembling the attacks nor did we see the resemblance during the design process. We sincerely apologize to anyone whose feelings we have hurt, it was not our intention.

    The design inspiration of The Cloud is visualised in the first image on our website, a cloud covering the centre of the Sky scraper.

    Here more information about the project:

    MVRDV designs The Cloud: two connected luxury residential towers in Seoul, Korea


     (Yongsan, 7th of December 2011) Yongsan Dream Hub corporation presented today the MVRDV designed residential development of the Yongsan Business district: two connected luxury residential high-rises.  A 260 meter tall tower and a 300 meter tall tower are connected in the centre by a pixelated cloud of additional program offering amenities and outside spaces with wide views. The towers with a total surface of 128,000m2 are expected to be completed in 2015.


    The two towers are positioned at the entrance of the Yongsan Dreamhub  project, a master plan designed by Studio Libeskind, extending the business district of the South Korean capital Seoul. The southern tower reaches a height of 260 meters with 54 floors, the northern tower 300 meters with 60 floors. Halfway, at the level of the 27th floor the cloud is positioned, a 10 floor tall pixelated volume, connecting the two towers. The cloud differentiates the project from other luxury developments, it moves the plinth upwards and makes space on ground floor level for public gardens, designed by Martha Schwartz.

    Usually a high-rise adds little to the immediate surrounding city life, by integrating public program to the cloud the typology adds in a more social way to the city. Inside the cloud, besides the residential function, 14,357m2 of amenities are located: the sky lounge - a large connecting atrium, a wellness centre, conference centre, fitness studio, various pools, restaurants and cafes. On top of the cloud are a series of public and private outside spaces, patios, decks, gardens and pools.  To allow fast access the cloud is accessible by special express elevators.


    The luxurious apartments range from 80m2 to 260m2 of which some offer double height ceilings , patios or gardens. The towers with a perfect square floor plan contain four corner apartments per floor offering each fine daylight conditions and cross ventilation.  Each tower is accessed via a grand lobby at ground level; the rest of the ground floor is divided into town houses. In addition to the amenities the Cloud furthermore contains  9,000m2 of Officetel (Office-Hotel) a typical Korean typology and 25,000m2 panoramic apartments with specific lay-outs. The top floors of both towers are reserved for penthouse apartments of 1200m2 with private roof gardens.
    The structural facade reveals the program behind it and its characteristic grid is extended over the surroundings where it creates gardens, pools and plazas. Parking is solved underground and the next metro station is in five minutes walking distance.
    MVRDV is lead architect and works with architect of record Siaplan, Arup, Benoy Retail architects and Martha Schwartz Partners for the landscape.


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    Building Description

    Description by MVRDV:

    The Cloud was designed based on parameters such as sunlight, outside spaces, living quality for inhabitants and the city.  It is one of many projects in which MVRDV experiments with a raised city level to reinvent the often solitary typology of the skyscraper. It was not our intention to create an image resembling the attacks nor did we see the resemblance during the design process. We sincerely apologize to anyone whose feelings we have hurt, it was not our intention.

    The design inspiration of The Cloud is visualised in the first image on our website, a cloud covering the centre of the Sky scraper.

    Here more information about the project:

    MVRDV designs The Cloud: two connected luxury residential towers in Seoul, Korea


     (Yongsan, 7th of December 2011) Yongsan Dream Hub corporation presented today the MVRDV designed residential development of the Yongsan Business district: two connected luxury residential high-rises.  A 260 meter tall tower and a 300 meter tall tower are connected in the centre by a pixelated cloud of additional program offering amenities and outside spaces with wide views. The towers with a total surface of 128,000m2 are expected to be completed in 2015.


    The two towers are positioned at the entrance of the Yongsan Dreamhub  project, a master plan designed by Studio Libeskind, extending the business district of the South Korean capital Seoul. The southern tower reaches a height of 260 meters with 54 floors, the northern tower 300 meters with 60 floors. Halfway, at the level of the 27th floor the cloud is positioned, a 10 floor tall pixelated volume, connecting the two towers. The cloud differentiates the project from other luxury developments, it moves the plinth upwards and makes space on ground floor level for public gardens, designed by Martha Schwartz.

    Usually a high-rise adds little to the immediate surrounding city life, by integrating public program to the cloud the typology adds in a more social way to the city. Inside the cloud, besides the residential function, 14,357m2 of amenities are located: the sky lounge - a large connecting atrium, a wellness centre, conference centre, fitness studio, various pools, restaurants and cafes. On top of the cloud are a series of public and private outside spaces, patios, decks, gardens and pools.  To allow fast access the cloud is accessible by special express elevators.


    The luxurious apartments range from 80m2 to 260m2 of which some offer double height ceilings , patios or gardens. The towers with a perfect square floor plan contain four corner apartments per floor offering each fine daylight conditions and cross ventilation.  Each tower is accessed via a grand lobby at ground level; the rest of the ground floor is divided into town houses. In addition to the amenities the Cloud furthermore contains  9,000m2 of Officetel (Office-Hotel) a typical Korean typology and 25,000m2 panoramic apartments with specific lay-outs. The top floors of both towers are reserved for penthouse apartments of 1200m2 with private roof gardens.
    The structural facade reveals the program behind it and its characteristic grid is extended over the surroundings where it creates gardens, pools and plazas. Parking is solved underground and the next metro station is in five minutes walking distance.
    MVRDV is lead architect and works with architect of record Siaplan, Arup, Benoy Retail architects and Martha Schwartz Partners for the landscape.




    Related Articles

    • MVRDV designs The Cloud for Seoul’s Yongsan Dreamhub
      by: bustler
      www.bustler.net/index.php/article/mvrdv_designs_the_clo ...
      View Article
      snippit:
      And here's another Dutch firm that just designed an unusual residential tower for a booming Asian metropolis: Yongsan Dreamhub corporation presented the MVRDV-designed residential development of the Yongsan Business district in Seoul, South Korea: two connected luxury residential high-rises. A 260 meter tall tower and a 300 meter tall tower are connected in the center by a pixelated cloud of additional program offering amenities and outside spaces with wide views. The towers with a total s ...
      read more.
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